About the client:

Our USA-based digital marketing agency client is seeking a results-driven Media Buyer. As part of their team, you'll have the opportunity to analyze and interpret market analytics and determine the optimal medium and placement for marketing campaigns.

About the role:

We are seeking a skilled and experienced Media Buyer with a strong background in the home services niche. The ideal candidate will have a deep understanding of the unique challenges and opportunities within this industry, along with a proven track record of successful media buying campaigns.

As a Media Buyer, you will be responsible for planning, executing, and optimizing media campaigns across various channels to drive targeted traffic and generate high-quality leads for our client. You will work closely with the marketing team to develop strategic media plans, negotiate media buys, and analyze campaign performance to ensure maximum ROI.

This role requires a combination of analytical skills, creative thinking, and industry knowledge to identify the most effective advertising opportunities and optimize campaigns for success. The ability to stay up-to-date on industry trends, consumer behavior, and emerging technologies is essential to staying ahead in this fast-paced and competitive market.

What you’ll be doing:

• Develop and execute strategic media plans tailored to the home services niche, including but not limited to PPC, display advertising, social media, and other digital channels.
• Conduct market research and competitive analysis to identify key trends, opportunities, and target audiences within the home services industry.
• Negotiate and purchase media inventory, ensuring the most cost-effective placements and maximizing reach and visibility.
• Collaborate with creative teams to develop compelling ad creatives and messaging that resonate with target audiences and drive engagement.
• Monitor and analyze campaign performance, identifying areas for optimization and implementing strategies to improve ROI and achieve KPIs.
• Stay abreast of industry trends, emerging technologies, and best practices in media buying and digital advertising, and incorporate them into campaign strategies.
• Provide regular reporting and insights to internal stakeholders, highlighting key metrics, trends, and opportunities for improvement.

Who are we looking for?

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Proven experience as a Media Buyer, specifically within the home services niche or related industry.
• In-depth knowledge of media buying principles, strategies, and tactics, with a focus on digital advertising.
• Strong analytical skills and proficiency in data analysis tools and platforms to measure campaign performance and optimize strategies.
• Excellent negotiation and communication skills, with the ability to build and maintain relationships with media vendors and partners.
• Creative thinking and problem-solving abilities, with a passion for staying ahead of industry trends and innovations.
• Ability to work effectively in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Experience with media buying platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising platforms is preferred.

Position: Media Buyer

Remote Status: Fully Remote

Preferred Location: Global

Working Hours: 9 am to 6 pm EST

Holidays: US Local Holidays

Salary: USD 1200 to USD 2000 per month

Internal Job ID: 0145