Lead Generation & Marketing Assistant - 0407 - Cape Town, South Africa
Ready to take your career to the next level? Apply now and join our client's team to make an impact in lead generation, digital marketing, and customer journey management.
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About the Client
Our client is a leading player in the packaging procurement industry, specializing in sourcing and supplying high-quality, eco-friendly packaging materials. They work with businesses across various sectors to streamline their packaging processes, delivering cost-effective, sustainable, and innovative solutions that reduce environmental impact.
About the Role:
We are seeking a Lead Generation & Marketing Assistant to spearhead our client’s lead generation efforts while managing the entire customer journey to optimize acquisition and retention. This role requires expertise in creating and managing strategic sales funnels, developing engaging content, and executing campaigns across social media and Shopify platforms.
The ideal candidate will focus on driving lead generation while contributing to social media and Shopify SEO strategies as secondary functions.
What You’ll Be Doing:
- Develop and execute lead generation strategies to drive high-quality leads into the sales funnel.
- Create and manage targeted lead lists using tools like ZoomInfo, LinkedIn Sales Navigator, and Apollo.io.
- Design and optimize sales funnels to nurture leads through various stages of the customer journey.
- Implement retargeting strategies to re-engage potential customers across email, social media, and ads.
- Analyze and report on lead generation metrics using Google Analytics, HubSpot, or similar CRM tools to refine strategies and improve ROI.
- Plan, create, and schedule engaging content across platforms like Instagram, LinkedIn, TikTok, and Facebook.
- Design basic visuals and short videos/reels using tools like Canva or Adobe Creative Suite to enhance social media presence.
- Perform on-page SEO optimization for Shopify stores, including meta tags, alt text, and site architecture.
- Create SEO-optimized content such as product descriptions, blogs, and landing pages that align with the brand voice and target audience.
Who We’re Looking For:
- 3+ years of experience in lead generation and digital marketing.
- Proven expertise in building and managing sales funnels and customer journeys.
- Proficiency in lead generation tools like ZoomInfo or Apollo.io.
- Strong understanding of email marketing, retargeting, and CRM tools like HubSpot, Salesforce, or similar.
- Detail-oriented with excellent analytical and problem-solving skills.
- Strong social media management and basic design skills (e.g., Canva, Hootsuite).
- Experience working in the packaging or restaurant industry is a plus.
- Excellent communication and collaboration skills.
Position: Lead Generation & Marketing Assistant
Remote Status: Fully Remote
Working Hours: 9 am - 5 pm PST
Salary: USD 600 to USD 700 per month
Internal Job ID: 0407
- Department
- Marketing
- Locations
- Cape Town, South Africa
- Remote status
- Fully Remote
- Monthly salary
- $600 - $700
- Employment type
- Full-time
Cape Town, South Africa
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Work from anywhere
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About Bionic Talent
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With 13+ years of experience in remote work and team building, we understand what it takes to have a successful – and cost-effective overseas remote team.
Our proven approach is a smart way for companies looking for access to a global workforce. Using a global workforce allows savvy entrepreneurs to save on operating costs by hiring remotely.
Lead Generation & Marketing Assistant - 0407 - Cape Town, South Africa
Ready to take your career to the next level? Apply now and join our client's team to make an impact in lead generation, digital marketing, and customer journey management.
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